This section gathers articles from around the web proposing different solutions written by key players in the industry. From Jakob Nielsen’s original study coining Banner Blindness to how Facebook made its advertising and mobile more successful, you will find it all here.
This group of articles is a collection of recent studies, various hypotheses, tasks and end goals. From the “High Cost of Banner Blindness” to “Just How ‘Blind’ Are We to Advertising Banners on the Web”, each study here dissects the Banner Blindness dilemma.
This database compiles eye tracking case studies that are utilized by web marketers to improve the effectiveness of ad units. The studies’ results are usually presented by heatmaps to demonstrate everything from what eye tracking really accomplishes to its latest findings in market research.